TIGER GYM- A brand new fitness brand that created by serval professional Personal Trainers who working well-know GYM before.

In order to make sure we stay true to the uniqueness of what TIGER fitness club has to offer. The personal story TIGER team wants to communicate, what kind of  member TIGER GYM wants to attract, what  already exists in the market, and what relevant cultural aspects can bring the brand to life. In shanghai, the GYM scene has a pretty fast turnover, so DAMO team also looking at the kind of design trends that come and go, so whatever we put out doesn’t feel like it’s coasting  that’s sure to fade out in future.